A few things we’ve worked on
The outcome might feel accidental
The decisions never are
reworked identity
system
rebuilt visual
language
made things
work together
aligned how it
shows up
clarified
positioning
rebuilt visual
language
made it more
consistent
clarified what
it is
made things
work together
gave it a stronger
point of view
gave the brand direction
built the website
What we do (and what we don’t) No long lists. Just what matters.
Brand
We shape how you show up, before you say a word.
Identity, positioning, and voice, built so your brand feels like something, not just looks like one.
What we don’t do
Design for the sake of it. If it doesn’t mean anything, it doesn’t stay.
cONTENT
Because showing up once doesn’t cut it.
We build systems and creatives that help you stay consistent, without becoming predictable.
What we don’t do
Random posts to “stay active”. Noise is easy. We’re not here for that.
performance
It should look good. It should work better.
Creative that’s built to move, tested, refined, and made to land.
What we don’t do
Chase hacks or shortcuts. If it works, there’s a reason behind it.
If you’re looking for quick fixes, this probably won’t work. If you care about getting it right, we’ll get along.
WHAT WE STAND FOR
We care about how things look, but not by accident. What feels effortless usually isn’t, we think it through, break it, fix it, and leave only what makes sense. We don’t decorate. We shape things until they feel right. If something feels right, there’s a reason behind it. If there isn’t, it doesn’tstay.
what changed
-
It stopped looking like just another toy brand.
-
It started feeling like something you’d want to pick up.
What We Did
-
Built the brand from the ground up.
-
A visual system that feels playful, but holds structure.
-
Something kids connect with, and parents trust.
The Situation
-
A toy brand with a strong idea behind it.
-
But nothing that made it feel like one.
maybe this works?
moodboards
2.messy ideas
What We Did
-
Built the brand from the ground up.
-
A visual system that feels playful, but holds structure.
-
Something kids connect with, and parents trust.
what wasn't working
-
No clear identity.
-
No consistent system.
-
Nothing that carried the energy of the product.
1.first coffee
random sketches
too many tabs open
Our playbook- InventoJoy
digitising
feedback loops
tiny fixes
okay now it
feels right
final files
what changed
-
It stopped looking like just another toy brand.
-
It started feeling like something you’d want to pick up.
sip again
THE SITUATION
-
A toy brand with a strong idea behind it.
-
But nothing that made it feel like one.
WHAT WASN'T
WORKING
-
No clear identity.
-
No consistent system.
-
Nothing that carried the energy of the product.
1.first coffee
2. MESSY IDEAS
MAYBE THIS WORKS?
What We Did
-
Built the brand from the ground up.
-
A visual system that feels playful, but holds structure.
-
Something kids connect with, and parents trust.
what changed
-
It stopped looking like just another toy brand.
-
It started feeling like something you’d want to pick up.
OKAY NOW IT
FEELS RIGHT
FINAL FILES
SIP AGAIN
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What We Did
-
Built the brand from the ground up.
-
A visual system that feels playful, but holds structure.
-
Something kids connect with, and parents trust.
MOODBOARDS
RANDOM SKETCHES
TOOM MANY
TABS OPEN
DIGITISING
FEEDBACK LOOPS
TINY FIXES
.png)
Mood, references, rough directions.
Nothing final, just getting to something that starts to feel right.
3. Get closer to it
5. Make it work in the real world
Turn it into something usable.
Consistent, clear, and ready to go out.
A call, or better, over coffee.
We get into what you’re building, what’s working, and what’s not.
1. Start with a conversation
How we work
2. Figure out what it should feel like
We break it down. `What it should sound like, look like, and actually stand for.
4. Break it, fix it
We explore, iterate, remove what doesn’t hold. Keep only what makes sense.
6. Hand it over, stay around
We wrap it up. Maybe go for another coffee. And if there’s more, we keep going.
Our story
We didn’t start this to look like an agency....
Too many brands just felt empty. Clean, polished, but nothing really there. We wanted to make things that had some weight to them. Things you could feel before you understood. A lot of it started over cold coffees. Sitting in cafés for hours, working through ideas, watching people do their own thing. Somewhere in between that, the name just came together. Use My Coffee. It didn’t feel like a name, it felt like an invite. Sit, take your time, we’ll figure it out. That’s pretty much how we still work. Keep it honest. Make it matter. Don’t add things that don’t need to be there.
CLIENTS
What they
have to say
about us....
Director, BodhBridge ESPL
Shivang brought clarity and consistency to how we showed up visually. His approach was thoughtful, detail-oriented, and grounded in strong design thinking. Easy to work with, collaborative, and responsive throughout. The work didn’t just look better, it felt more aligned with what we were trying to build.
Prashanth Kumar G
What they
have to say
about us....
Founder, Techwind Solutions
Team UMC helped us bring clarity to our brand and digital presence. From the website to the overall communication, everything felt more aligned and intentional. The process was smooth, and the thinking behind the work genuinely made a difference.
Sujeet Sutar
Team UMC brought fresh ideas to the merch and executed them with a lot of thought and clarity. Clean work, smooth process, and great attention to detail.
Co-founder & CEO, Fundaspring
Shivang’s work on the book was sharp and thoughtful. He managed to capture each career in a way that felt clear and engaging without overcomplicating things. The attention to detail really showed. It made the content easier to understand and more enjoyable to go through.
Balaraju Kondaveeti
THE US IN USE MY COFFEE
Bhavya Mehta
Visual Designer
Loves indie films, strange typography, and anything that feels a little too niche. Calm in a way that’s either confidence or complete nonchalance. Probably both. Brings softness and structure to the chaos.
Abhay Srivastava
Visuals & Production
Can stop in the middle of a street because the light hit a wall correctly. Constantly chasing frames, textures, and moments most people walk past. Slightly too obsessed with cameras, but it works in everyone’s favour.
Shivang Chauhan
Founder & Creative Director
Obsessed with getting every detail right while constantly talking about imperfection in design. Dropped out of more things than he’d like to admit, IIT, NIT, a good paying job & safe options. Somehow convinced this studio can become one of the best out there. Slightly delusional. Mostly serious.
